The Power of Likability0

Likability. It’s something every protagonist must have in a story at some point.  Screenwriter Blake Snyder called this, “Save the Cat” in his book by the same name. It’s the part of a story when the hero, even if he/she is a jerk, does something that makes us want to root for them, such as save a cat. Although I’ve never come across a cat worth saving.

When you’re in a position of influence, likability is a must. It’s what gets folks wanting to join you on a journey, whether it’s a new venture, project, or presentation. If people like you, they are more apt to root for you. Bottom line.

Interestingly enough, sometimes it’s a flaw that makes us more likable.  Oprah Winfrey, with all her success, had a more favorable image when she struggled with her weight than when she appeared to have conquered it.  It made this mega-star, public figure more human. Thus, more likable. It made us think, “She’s just like us.”  And we like people like us. Flaws and all.

So what does this mean for you?

In your story, it’s important to embrace your humanity.

You might be quirky, weird, and different…
You might be gruff, tough, and obnoxious…
You might be jacked-up, messed-up, and fed-up…
You might be shy, reserved, and quiet…
You might be successful, interesting, and attractive…

Whoever you are, do something that gives us a glimpse of your heart, your humanity. Show us you’re like us. When we can relate to you, we may join you. And if nothing else, we will root for you.

Smile. Say something kind. Open a door. Help a kid. Pay for the meal. Laugh at yourself. Confess a flaw. Care about someone else. Admit a mistake. Save a cat.

It might seem small, but your likability is key to you living and telling better stories.

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